What the fuck are we drinking????

Our culture is in love with the principle of the free lunch. Consumers want to have the enjoyment of products without experiencing the penalty. In the case of coca-cola people want the flavor and sometimes the caffeine without the calories. I find it amazing that people worry about the calories in coke and ignore its more horrible side-effects such as the amount of rot the sugar will cause on your teeth or the carcinogens which make up the flavor in the chemical stew of diet coke or coke zero.

and take a look at this newly marketed product:
The contradiction in this advertisement seems to be patently obvious. Vitamin water is supposed to be drunk in accordance with an active lifestyle. Like Gatorade it is a drink marketed to an active set of people who migh enjoy the drink before or after exercise. So why should it have zero calories? Calories are good for us, they are what our body thrives on. Fat is good for us too. If we are exercising and burning calories and fat reserves then we need some way to replace these calories. Skinny water is another aspect of the weight loss phenomenon which emphasizes cutting calories and food intake as the best way to lose weight. Personally I think that a better, easier, and healthier way to lose weight is to exercise more, eat healthier food such as vegetable and fresh fruits, and avoid processed foods or fast foods. Weight loss should be a natural product of living a healthy lifestyle, not just a goal in itself. Alright, sermon concluded...