Sunday, 20 September 2009
In a new book called free, author Chris Anderson describes different ways companies brand their products as free and the different meanings the word can take. In todays economy something may be free if you make a qualifying purchase such as 'buy one soup get the second one free.' In this situation free is being used when it would be more accurate to call the deal, 'buy one get one half off.' Another common tactic corporations use is to not charge for a product but then to require users to sit through advertisements. Hulu streams tv for free to computer users but incorporates its shows with commercials which cannot be fast forwarded through. Another example is facebook which has millions of die-hard users who rely on it every day for their social networking needs. Despite its popularity, facebook if absolutely free, but its loaded with advertistements. We are still paying for these services, not with money but with our time. The time we use to look through these advertisements is not free time. In addition, advertisement is subtle in its deployment and manipulation and may cause us to buy products we have no need for simply because we were swayed by a pretty face on a commercial.
Free products or discounted products can end up costing us more than we expected. It's a feature of human psychology that we appreciate a deal. When we think we are getting something for less than its normal price we are pleased. This causes us to buy things which are discounted which we might not have bought at all in another situation. for example, imagine the baskin robbins across the street is having a 39 cent scoop deal on ice cream which is lasting one day. Now, you have a big dinner and aren't hungry but the deal seems too good to pass up so you buy the ice cream. Was this really a 'deal?' Take another situation, you are out for drinks with people you don't really care for. The conversation is awkward and stilted. You think to be polite you should stay for a few minutes but you are looking for an excuse to make an early exit. Then, the person next to you offers to buy you a beer. Do you take it? It's free so its hard to pass up, but again its not really free. the price of the drink is that you have to stay at the bar for the time it takes to drink it. Depending on your feelings on ettiquette you might even be obliged to buy a round of drinks in return.
There's nothing wrong with being frugal but, finding a good deal is more complicated then it first appears. When making a purchase we should look at all the hidden prices that come with that product whether that price be monetary, social, caloric, or temporal.
Wednesday, 9 September 2009
Our culture is in love with the principle of the free lunch. Consumers want to have the enjoyment of products without experiencing the penalty. In the case of coca-cola people want the flavor and sometimes the caffeine without the calories. I find it amazing that people worry about the calories in coke and ignore its more horrible side-effects such as the amount of rot the sugar will cause on your teeth or the carcinogens which make up the flavor in the chemical stew of diet coke or coke zero.
and take a look at this newly marketed product:
Sunday, 6 September 2009
I have been disapointed with the options for travel up the coast and along the I-5 corridor. Sure there are plenty of reasonable plane fairs between these cities but for the unemployed, poor traveller, there aren't a lot of premium budget options. If you can get together a few people for a car trip then prices are reasonable but if you're driving by yourself its better just to fly.
I wish there were more car share options for travellers. Back in the day our parents simply stood by the side of the road and stuck their thumbs out for a ride. But nowadays with the unibomber, Ted Kazinsky, cocacola zero, and other social menaces it just doesn't seem prudent to leave one's life to the mercy of the road. The internet should be the new place for hitchhikers. Our parents don't trust the anonymity and openness of the web but people in our generation use their computers for everything, only turning to RL (short for real life) solutions when absolutely necessary. Instead of bumming rides on the road travellers should be able to plan their trips ahead of time by signing up to online communities and arranging trips. Everyone could offer something, whether it be a car, money for gas, or maybe conversation and companionship on a long train ride.
An online trave/rideshare community would have several benefits to traditional hitchiking. First, people could plan their trips ahead of time so that making it to granny's funeral didn't depend on the wim of big rig truckers. Secondly, the online community could fulfill multiple functions. It could be a place to arrange rideshares, exchange travel tips, dispense travel warnings, and act as a social network to keep people who met each other while travelling connected. But its most important function would be to make travelling up and down the coastal states an easier and cheaper journey. In my mind I can envision listings offering and asking for rides from Vancouver BC down to San Diego.
Right now there are a few websites that serve some of the functions I am describing. Craig's list has a rideshare option but listings are always posted at the last minute and rides usually don't cover long distances. Ridester is the most popular rideshare only website but its listings are woefully limited. couchsurfer.org is an online travel community but it is more oriented towards connecting people for cheap or free accomadations rather than for transportation. I am now putting out a call to all techno nerds: let's make this website for the mutual benefit of all!
Monday, 17 August 2009

Last night I was riding the metro back to Eagle Rock after another spectacular night of breakdancing. My joints ached and my body was freezing cold. The layer of sweat I had quickly accumulated while dancing had immediately chilled when I stepped outside, making me a sopping wet, shivering mess. I had no idea how long it was going to take for the train to arrive. Across the station I noticed two breakers from the session. The younger guy, Adam, was practicing a spinning move and his brother Donnie was watching. I had met both of them last week on the ride back home. Among the still forms either sitting or standing, the bboys stuck out like little spots of energy. I decided to go over and say what's up. I needed some conversation to distract me from the pains coming from my frozen and aching body. I walked across the station, giving them a wave and a little bit of a two-step. 'bboy bboy," I said conspiratorily.
"Hey, what's up man?" the younger replied. "haha, white boy can dance huh?" Donnie said, couching his comment in a laughing tone. We exchanged high fives, we did the slap and pound thing. I actually pride myself on knowing what type of greeting to give to people depending on the situation (the slap and pound, the high five, the slap and shoulder pound, the hug, the half hug, or the handshake) and this seemed like the best option at the moment.
“Ah, not much. Just waiting for this fucking train,” I said, hoping to commiserate over something we both could understand, the awfulness of the public transit system. Sometimes it’s difficult to communicate verbally with other breakers. We are all so hyped up during the session, sweating bullets, thinking of move variations, checking out the guy in the corner doing a windmill nut-grab, that we can’t really muster the energy or the attention to have a coherent conversation. Plus I really don't know anything about these people except that they can do some awesome shit with their bodies.
We bullshitted a bit more about future dance sessions and then the train finally arrived, late as usual, and we hopped on. Once the doors swung shut and the chime sounded the question that both of them wanted to ask sprung forth, “so you white?” Donnie, the older brother, asked me.
“Well, yeah, I guess,” I answered awkwardly, giving a little chuckle and a shrug of the shoulders as if to say I couldn’t help the fact. “My dad is Polish”
“Polish?” Donnie interrupted, saying the word as if he had never heard it before.
“Yeah, you know eastern European, and my mom is English, Irish, that sort of thing.”
“So you all white.” Adam said in a definitive way. It was as if my description of my background didn’t make a difference. It didn’t matter what part of Europe my ancestors came from. I was white to these kids and that’s all that mattered. I realized at this moment that they probably didn't dealt with people who were “all white” very often in their lives. They might have friends with mixed backgrounds, know people with some caucasion blood, but not like me. This is one of the things I love about LA. If you walk around the city you notice that everyone is a blend of brown. Most people aren’t immediately distinguishable as a certain ethnicity type. They are a mixture of cultures. One of the first times I went to the breaking session, I went to sign my name in on the sheet. There was a space for ethnicity. I noticed that one person had simply written, East LA, as if this region of Los Angeles was its own distinguishable community. I paused for a moment, staring at this square where I was supposed to identify myself, and then I just left it blank, probably because I didn’t want to write the word 'white' which seemed so god-awful boring.
After teasing me a bit for my white boy status our conversation turned to other things. We talked about what we liked about bboying and different types of graffiti styles. Then the topic of food started and once again our differences started to surface.
“I’m going to go home and eat as much pork and rice as I can.” Donnie told me, running his hands through his hair which was sticking straight up from sweat. I noticed, not for the first time, that his hands were decorated with a snake-like tattoo, winding up his arm and through the webbing between his thumb and pointer finger.
“Yeah, I kind of sugar loaded right after we left, I had a twix and a power aid and now I’m not that hungry but I should probably have some real food.” The train shook and I reached over to grab at the pole set in the middle of the train-car.
“Is that a white boy thing,” Donnie said, laughing at my confectionary-laden diet.
At that moment I laughed, thinking that this was a silly comment and that eating candy was a ‘me’ thing, not a white thing. I have always had a sweet tooth and I can’t resist treating myself to some sugar, especially after I have worked out hard and felt that I earned a bit of indulgence. But once I got home and the conversation seeped further into my brain I realized that it is a white thing. Donnie and his brother aren’t spending money like I spend money. I probably take out around $20 a day from the bank. Some of this goes to groceries, toiletries, and other essentials, but a lot of it is spent on little things. I might buy a coffee at starbucks, or a cookie at subway, or a bottled water at 7-11 or a nice bottle of beer at the corner liquor store. None of these small, incidental purchases cost much but they end up totaling quite a bit of cash when I buy at least one, sometimes several of these items a day. Donnie isn’t spending money like this. He waits until he gets home to eat a meal and I’m sure he isn’t buying bottles of Evian after the break dancing session like I do. The other reason that consuming like I consume is stereotypically white is that the wealthier i.e. the whiter you are, the more likely you are to consume non-essential things on a routine basis. One of my friends lives part-time in Napa, an area of sprawling mansions and wineries. He shops at a store which is entirely devoted to the non-essentials. This store caters to the wealthy and stocks items such as: organic jams, fine cheeses, aged wine, Italian olive oil, natural sea salt, and dark chocolate. These are not things that one finds at your local supermarket. On a more mundane scale, many of the things I take for granted and rely upon as comforts are not enjoyed by the poor. Take coffee for instance. There is not a coffee drinking culture among poor people. I remember catering a lunch once and drinking a cup of coffee after we had eaten our meal. I was the only caterer who drank coffee. The other people considered it as simply something we served to the guests.
Poor people do not have the luxury of feeling tired or the leisure time to try to get rid of that feeling with a drink. Poor people simply stick it out. And to say that coffee is a cure for tiredness is a lie. Everyone who drinks coffee knows that if you are truly exhausted coffee isn’t going to improve your performance on anything. It might prevent you from falling asleep but its not going to help you ace the SAT if you’re taking the test at the end of an all-night bender. Coffee makes us perkier, dissipates low levels of sleepiness, and makes working a bit more tolerable because all of us have a little buzz going. It’s a non-essential that poor people do without.
Well Donnie and his brother got off at the next stop and I was left alone to my philosophical, bourgeois musings. Maybe Donnie and I come from different world with different habits I thought. But we both love being bboys and that’s all that matters.
Wednesday, 5 August 2009
I feel conflicted tooting Portland's proverbial horn because there are so many people who have already done an excellent job of doing so. Portland has an unbelievable reputation. There are constantly articles in the New York Times talking about how hip and eco-friendly Portland is and I have had countless conversations with people who haven't been to the city but want to really bad because they hear that it's 'so cool.' All this Portland ego-stroking used to really get on my nerves. I didn't understand what was so great about it. I was born and raised around the city and while I enjoyed some of the spots with local flavor such as Powell's, the bookstore that spans an entire city block (not as big as it sounds, Portland's blocks aren't nearly as large as a bigger city's blocks) and voodoo donuts, the donut store open all night long, I found the city rather small compared to the other metropolises on the I-5 corridor (Seattle, San Francisco, Los Angeles.)
It takes some seperation to find out what you truly love. This is true of both women and cities. Coming back to Portland made me appreciate old things that I had taken for granted and discover new things that I had not previously known or enjoyed about the city.
Old Thing: Walking around downtown there are always a ton of people. there are people walking on the sidewalks, riding bicycles in the street, and hangout out in squares. Not like LA where you feel like an intrepid adventurer if you step outside your car. New thing: Oregon beer culture is great. Walking through the beer aisle in Safeway is like walking through a speciality drinks store in any other city. Old Thing: Running in Tryon Creek state park. I used to do it a lot when I was younger but I forgot how lush and beautiful the forests are. New Thing: drinking coffee and reading books in the cafes downtown. Portland has a great coffee culture I wasn't aware of. Walking in the pearl district I see a coffeeshop every block. Old Thing: Going out to good movies that are pretty cheap. Portland has a ton of movie theaters that play intellectually stimulating films at low costs, with nice seating too!
Saturday, 1 August 2009
Every country has its traditions related to drinking. The English have warm ale and chants, Germans have wheat beer and sausage, Americans have natty light and beer pong, and the Spaniards have Canas and tapas. A Cana is a small glass of beer, about 8-10 ounces according to my expert reckoning, and a tapa is a small serving of food which is served gratis (without charge) with every drink.
“Si,” the bartender simply retorted, already moving on to the next customer. Now this was a foreign culture. Not only had he given me a dish for free but he hadn’t even charged me for the beer yet. I would return to this particular tapas bar several times in the trip, not because the tapas were especially good but because I liked the way the bartender would yell “chico!” at me and slap my beer down on the counter for me to pick up at my leisure.
Wednesday, 29 July 2009

The money belt is a useful invention. It protects a travellers important posessions against theft. It is certainly harder for a pickpocket to reach into your crotch to steal your credit card then to slip his/her hand into your pocket. Their utility is undeniable but the fact still remains, they just don't look that cool. Money belts aren't as bad as fannypacks but one still can't escape looking like a goober sporting this travel accessory.
This is probably one of many conflicts between style and utiltiy which people have to decide between every day. Other examples are high heels, flip-flops, and thos impossibly skinny hipster jeans that have pockets wich are impossible to fit anything in.
Is looking cool as important to me as preserving my safety and general welfare...not quite. I opted to wear the money belt (not until I learned the hard way and was robbed of my credit card and driver's license). But living in Los Angeles, the city of surfaces and appearances, for four years made the decision more difficult.
The longer I live in LA the more distant I feel from my hippie influenced Oregonian past. Cargo shorts and tye-dye don't seem to cut it anymore. On my trip to Spain I visited a small mountain town called Granada. It is basically the Eugene of Spain. People dress in birkenstock style shoes, wear flowing sorts of linen pants and skirts, and sport dreadlocks no matter their ethnicity. In fact I even saw some dreadlock mullets. These particular hairstyles were short and neat in the front and long and locked in the back. It was a new level of groddy-granolaness that I honestly wasn't ready for.
The longer I stayed in Granada the greater my urge to sport some super trendy, yuppie, urban styles. I longed to spike my hair up and bleach the tips, or don one of those big leather strap things people wear to hold their watches. This is a sea change from my former self who dreamed of owning a merry-prankster style bus tricked out with furry carpet walls. The old me wanted dreadlocks so bad in high school that I rubbed my head for a day with a piece of wool, eventually giving myself a tangled knot of hair and a very irritated scalp. What has gotten into me? Now i'm closer to Abercrombie than Garfunkle.
I think one answer is the kinds of subcultures I relate to. Living in Los Angeles for four years and Brighton England for six months has made me accostomed to a fast paced form of life. I enjoy going out to clubs and dance parties more than chilling at home. I would rather go to a massive rave than an outdoor music festival. With that said I still enjoy an occasional hackey-sack session and once in a while you will see me at a drum circle. But I aint one of dem long-haired freeaks ya'll.